Reply to ‘Streams And Sense Making’ of Stowe Boyd

December 21st, 2009

@stoweboyd wrote a post (’Streams And Sense Making‘) in which he also reacts to my last webtrends post ‘Towards a web of activity streams realizing the synaptic web paradigm‘.

Since my comments on his post became to long I decided to publish it as a post (point taken Stowe :). Although my response is directed to Stowe, I’m interested in anyones comments and feedback.

Hi Stowe,

Many thanks for taking the time to read my piece on the emergence of a activity stream web and how it in effect realizes the synaptic web paradigm; I appreciate it a lot.

First, to clarify to your readers : I never used the term ‘sixth sense’. It relates to Edo Segal’s post. However, the effect that content of interest to you will automatically reach you can (in effect) be understood as a ‘new sense’ in my opinion. Content of interest to you can automatically reach you due to what you post, reposts etc. and the connections you make based on your interests. More on that later.

It’s a long piece indeed, a bad habbit I’m trying to shake off (but not in this response :) About it’s rambling quality: I can agree, that’s what you get when you give ‘a rough overview of some [...] current thoughts’, as stated in my intro.

I have one question though: what do you mean with ‘This is one of those metaphors that says more about the people using it than the thing it attempts to define, however.’? What does it say about the people using this metaphore?

I totally agree that we are not going to craft a new sensorium to deal with streams. However I do think that, together, as users of the web generating the activity streams, WE ARE the new sensorium based on our existing cognitive skills: creating a web of highly specialized ’senses’ as meant above.

To explain this: we constantly identify new interesting content, post it, repost and reply to it, and, we connect to sources (users) we think are of interest to us. The local networks formed in this way, react strongly to the kind of information from which they we’re seeded in the first place: in other words, this network senses and reacts strongly to specific information.

Hence, looking at it globally I can describe this as a sensorium with many highly specialized senses. The question remains how this global sensorium can be effectively used by all the individuals that make it up. Here the synaptic web metaphore really ends : a neuron can’t perceive the global network, we as humans can do that much better; new search techniques could be required here.

Can you agree with this thinking? Why do you think it’s a valid theory or not?

Thanks again for your reaction,

Freddy

Again, to all reading this post, your feedback is also very much appreciated.

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  • deanpomerleau
    Freddy & Stowe,

    Nice dialog. You inspired me to pen some thoughts on the role of the individual in the emerging global intelligence. In brief, I believe the synaptic web, global sensorium, (or whatever you want to call it) will emerge and be of critical importance for humanities future. But the role and benefits of such emergence to the individual may be overemphasized. I discuss this further and make an analogy to the Brain here:

    http://bit.ly/73COBi

    --Dean
  • My comment, 'This is one of those metaphors that says more about the people using it than the thing it attempts to define, however,' was intended for the 'synaptic web' concept. In essence, I think the term does not focus attention on the real drivers of what's happening on the web, and instead is more poetic than analytic.
  • Hi Stowe,

    Great that you clarified that, thanks. I only partially agree though. I do agree that the synaptic web concept presents an effect of real drivers on the web and as a term it does not describe these drivers.

    However, to get to the concept of the synaptic web you have to start with real drivers on the web and analyze how they effect the structure of the web, how we will use it and what this implies for its functionality in the future.

    For me, the real value of the synaptic web concept is not in its human brain metaphor, which is indeed poetic, but in understanding how users in the future will search & find content, get attention, do marketing, etc.. This of course, requires one to agree with the analysis that something like a synaptic web will emerge in the first place.

    At this point I'm wondering though : what are according to you the real drivers on the web? What drives the change and evolution of the web? And to what will it amount it the future?

    Looking forward to your posts and comments in the future!

    All best,

    Freddy
  • Stowe Boyd wants you to use Dropbox to sync and share files online and across computers.

    Get started here: http://www.dropbox.com/link/20...

    - The Dropbox Team

    ____________________________________________________
    To stop receiving invites from Dropbox, please go to http://www.dropbox.com/bl/1856...
  • i tried to answer that:

    3 Key Trends Shaping the Web and Society - http://emergentbydesign.com/20...

    what do you think?
  • Again, I think the core questions you are getting at -- how will we search,
    filter, market, etc. -- need to be pushed at, but the synaptic idea doesn't
    help.
  • Yes search, filter, market, etc. needs to be pushed at, definitely. But as I understand synaptic web it will have consequences for these topics. I will write about it in the future.

    Again, of course, if you don't believe that structure and behaviors will emerge as in a synaptic web my future analysis based on it will always be invalid. Let's continue writing our thoughts down and deliberate about it as the actual future unfolds.

    I'll ping you when I've a post on how it helps answers the core questions.
  • Hi Venessa,

    Very good post. What I found interesting is that 1) you, proactively and consciously, apply the kind of behavior I describe that could lead to local networks (of users) effectively acting as a highly specialized 'senses' (react to specific topics), and, 2) that applying this behavior indeed helped you to get better get access to information you're interested in and strengthen your interaction with others about these interests.

    Very cool! It's no scientific proof that synaptic web ideas are correct. But having an experimental result just one day after my post makes me happy :)

    Last, it might be interesting to consider what your suggested strategy might imply for social media *marketing* strategies. Could it help to connect to more effectively connect to strong promoters? And to more effectively get a conversation going about a subject surrounding the thing you're marketing, etc..

    Maybe it could be a topic to co-author a post about, just a thought.

    Cheers,

    Freddy
  • absolutely. i was gonna go there in the post, but thought i'd save the 'social media marketing' implications for later.

    but yeah, at first i followed a bunch of twitter accounts that were info "broadcasts", thinking that would be useful, but i've since unfollowed them. i've become totally turned off by accounts that are 1-way channels, because i FEEL marketed to, and i don't like that. i'd prefer to follow PEOPLE, who will interact with me and who i may eventually be able to rely on to help me find info i want/need.

    a much more effective strategy for marketers, i would think, is to find the 'fans' of whatever it is you offer. (I'm personally marketing ideas, i suppose.... and so are you!) so start engaging those fans, and they will tell their networks about your content too. and so your message/idea spreads.

    this seems obvious to me, so then i sit and question it and wonder if i'm oversimplifying..... but then i remember occam's razor......lol
  • Hey Freddy,

    Wanted to share these insights about Twitter with you, as a response to your post.

    How to Use Twitter to Build Intelligence - http://emergentbydesign.com/20...

    - @venessamiemis
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